about me


miami ad agency

digital marketing agency

content production




b2b founder

/our story

growth-centric creatives

New Theory was founded in 2019 by founders Jeffrey Fermin and Edgar Garcia. Their goal was simple, build an ecosystem for creative professionals to thrive, and let clients come in and become inspired by working with unique individuals that can come up with innovative solutions to complex problems. 
Having worked with nearly over 30 clients, in different industries our team of photographers, developers, and growth hackers can help companies in different industries reach new audiences and look great while doing it.


Whether it's an in-house announcement or explaining what's going on with a project, transparency is one of our core values.


Marketing is a unique field that requires you to be consistently challenged, we're always refining our skillset to make sure that we can help people grow.


Being creative is in our founders' DNA. We are out-of-the-box thinkers that enjoy solving problems.


At the end of the day, marketing and growth work is about having fun with what we do.
/Founder quote

We're getting to a point where amazing content and a sound digital marketing strategy is necessary for growth. That's where my team and network of creatives come in and help companies keep up in an ever-growing digital world

Jeffrey Fermin
Founder, CEO
/Let's talk/

Ready to build experiences your audience will love?