What Does an Ecommerce Agency Do?

An eCommerce agency is a company that offers services to help online merchants sell more products and increase their presence in search engine rankings. Learn about different types of agencies, the features they offer, and how you can choose the right one for your business needs.

Ecommerce agencies are companies that offer a wide range of digital marketing services to help online merchants sell more products and services. Agencies may develop custom eCommerce platforms, or provide templates so clients can develop their own sites in-house with the support of the agency.

Most agencies have specialties, including retail, fashion, accessories, high-end luxury products, furniture or home decor.

What Are Some of the Services eCommerce Agencies Provide?

Ecommerce agencies typically offer a wide range of services designed to meet business owners' individual needs. Some common agency offerings include:

Digital marketing strategy - Agencies help online merchants develop digital marketing plans that are based on the client's individual business goals. They may develop a marketing or advertising budget, and implement campaigns using SEO, PPC, influencers, content strategy, social media ads, email marketing campaigns, and more.

Design - Agencies provide design services for eCommerce websites. Some agencies work with clients to build custom sites from scratch while others offer pre-made templates that can be customized to fit the client's needs.

Development - Agencies build custom eCommerce platforms and shopping carts, as well as integrate them with existing websites. They may also customize existing platforms or shopping carts to better meet the client's needs. Email marketing - Agencies can create and send email marketing campaigns that reach customers and help drive sales.

Performance marketing - Agencies help online merchants attract new customers by running pay-per-click (PPC) campaigns, as well as search engine optimization (SEO), social media advertising, and email marketing programs.

These may be targeted to specific audiences such as geographical location or past purchasing habits. Technical support - Some agencies offer ongoing support to ensure that clients receive the most out of their eCommerce platform.

Content marketing - Content creation and distribution is a powerful tool for both online merchants and their customers, which is why many agencies are now offering content creation services. Agencies may also help with social media management, copywriting, blog writing, or editing.

Here at New Theory, we offer all of these services at competitive prices, but don't worry to keep things informative, we'll still let you know where you can find some of the best e-commerce agencies on the internet. Let's dive deeper into what it means to be a full-service e-commerce marketing agency.

eCommerce Website Design and Development Services

Website development is the bread and butter of e-commerce agencies, but not all web design services are made equal. A full-service agency will offer professional website design services that include everything from logo creation to SEO implementation, PPC management to page load speed optimization.

Full-service eCommerce agencies provide expert advice on all aspects of your website—including keywords, meta data, site structure and content creation—in addition to actual web development. This helps clients see an increase in conversions due to their more strategic approach. But what about agencies that only offer website design and not development? These services can be a great option for businesses who want to manage the development of their eCommerce website in-house. By working with an agency that specializes in web design, you'll get a beautiful, search engine optimized (SEO) website that's coded for optimal performance.

Just make sure the agency you choose offers quality development services—many don't.

eCommerce Platform and Shopping Cart Development

As we mentioned earlier, many eCommerce agencies also develop custom shopping carts and eCommerce platforms. This allows businesses to have more control over their online store's design, functionality, and overall look and feel.

New Theory Suggest Using Shopify as Your eCommerce Website Builder

In addition to our development services, we believe in using tried and tested eCommerce solutions. A platform like Shopify allows us to build a highly-functional store that can also be easily managed by clients even if they have limited technical knowledge. Learn more on how to make a Shopify store in the video below. Don't want to do it on your own? Contact us to learn more.

eCommerce Email Marketing Services

Email marketing is one of the most effective tools for increasing sales, boosting engagement, and building brand awareness. That's why many eCommerce agencies offer email marketing as part of their service offering—with monthly newsletters and automated drip campaigns designed to help customers discover your products and increase average order value (AOV).

Email marketing can be an especially powerful tool for eCommerce merchants, considering the average open rate of B2C and retail emails is around 22%.

One of the most important aspects of an email marketing campaign is managing your lists effectively, which is why it's important that you partner with a dedicated list manager. You also need to make sure that your email templates are designed correctly—to increase engagement and drive sales.

SMS Marketing Included With Email Marketing

Did you know that SMS marketing has an open rate of 98%? That's why many eCommerce agencies are starting to offer SMS marketing as part of their service offering. SMS marketing is a great way to connect with your customers on a more personal level and can be especially effective when used in conjunction with email marketing.

When done correctly, SMS and email marketing can be a powerful combination for increasing sales and engagement.

eCommerce Performance & Conversion Rate

A big part of running a successful eCommerce business involves maximizing your site's ROI using conversion rate (CRO) strategies. This can be achieved through A/B testing, content marketing, and site re-designs.

Good eCommerce agencies will have a team of experts who can help you increase your conversion rate through these and other methods.

At New Theory, for example, we offer an in-depth CRO consultation service that helps businesses to identify opportunities for improvement and implement changes that will result in an increase in sales. We do this by looking at factors such as page layout, design, copywriting, customer experience, and more.

How Can CRO Help My Ecommerce Business?

If you've ever run a PPC campaign before, then chances are that you know all too well just how quickly your budget can get eaten into. With these costs in mind, many businesses attempt to optimize their AdWords campaigns by reaching out to ecommerce conversion rate optimization consultants who work with them to help improve their ROI on PPC spend. The problem is that although the concept of CRO is relatively simple, executing it requires both time and expertise.

Ecommerce companies need results fast . This means that they often turn away from professional CRO consultants because the process of moving from consultation to campaign implementation and optimization can often take weeks or even months. In a world where time is money, this is simply too long for many business owners to wait.

What if there was a way to get the benefits of CRO without having to wait for weeks or months? Surprisingly, there is. By using the right tools and tactics, you can start seeing improved results from your campaigns in just minutes.

eCommerce SEO Services

As you might imagine, running a successful eCommerce business is challenging enough—which is why many businesses don't have the time or resources to manage their own search engine optimization efforts. If this sounds like your situation, partnering with an agency that offers eCommerce SEO services can help significantly increase traffic and conversions while saving you valuable time and money.

In addition to offering top-notch website design and development services, we also specialize in performance marketing strategies designed to boost ROI while increasing average order value (AOV). Whether it's through organic search engine optimization (SEO), social media outreach, PPC campaigns or email marketing, we know how to get your eCommerce business in front of the right people at the right time.

Content Marketing For eCommerce Businesses

Quality content is one of the most important aspects of any successful online marketing campaign, and eCommerce businesses are no exception. The right content can help you attract new customers, convert leads into sales, and increase brand awareness.

That's why many eCommerce agencies offer content marketing services as part of their suite of offerings. At New Theory, for example, our team of talented writers create engaging blog posts, infographics, videos, and more that help businesses to communicate the unique benefits of their products and services.

We also develop targeted content strategies that align with your overall marketing goals and help you to reach your target audience more effectively.

Social Media Management for eCommerce

Social media is another powerful marketing tool that can be used to drive traffic and sales to your eCommerce site. In fact, recent studies have shown that social media accounts for more than one-third of all website referral traffic.

This is why it's important to partner with an agency that has a team of social media experts who can help you create and execute a successful social media marketing strategy.

What About Influencer Marketing?

While some agencies are just getting started with influencer marketing, others have been offering it for years. At New Theory, for example, we have a team of highly experienced people who are adept at identifying the right influencers to target and organizing an outreach campaign that is sure to boost your exposure.

We work with influencers in all areas of social media—including Twitter, Instagram, YouTube, Snapchat, Pinterest, Facebook and more—to help you attract new followers while increasing engagement levels across your various platforms.

Hiring an Ecommerce Agency?

There are a few key things to look for when hiring an ecommerce agency. First, make sure the agency has a lot of experience in the ecommerce space.

They should also have a strong track record of helping clients achieve their objectives. Furthermore, the agency should be able to provide a comprehensive overview of their services and how they can help your business grow.

It's also important to ask the agency about their team. What experience do they have? What is their specialty? Do they have any case studies or examples of work they've done in the past that you can review? By asking these questions, you'll be able to get a good sense of whether or not the agency is a good fit for your business.

Finally, make sure the agency is transparent and easy to work with. They should be able to provide a detailed proposal that outlines their services, what they will be doing for your business, and how much it will cost. They should also be willing to answer any questions you have and provide feedback in a timely manner.

If you're looking for an ecommerce agency, then contact us today. We'd be happy to discuss our services and how we can help you grow your business.

What Are You Doing To Improve Your Ecommerce Store?

Why not partner with a dedicated eCommerce agency? At New Theory, we know how to increase your brand exposure and drive qualified traffic to your site. To learn more about our eCommerce marketing strategy or to speak with one of our experts, contact us today

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